BusyBee contacted me to create an illustration of Tony The Tiger, the mascot for Kellogg’s Frosties cereal.
Kellogg’s was looking for a freelance illustrator to fill in while their regular illustrator was on holiday.

I made a few sketches after being briefed, and after approval I received a set of graphical elements and guidelines which I could use to finalise the illustration.
It goes to show how Kellogg’s as a company understands how you manage a brand: even the smallest detail is important in brand building.